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JudgesRita BroeHead of Marketing, Europe MasterCard Rita Broe is VP and Head of Marketing for MasterCard UK and Ireland. She is responsible for all elements of the marketing campaign for MasterCard. This includes MasterCard's high profile advertising campaign (Priceless), communications to key stakeholders and leverage of major MasterCard sponsorship properties ranging from the UEFA Champions League to the music sponsorships (The BRIT Awards with MasterCard). She also runs Customer Marketing, which works individually with customers to develop bespoke programmes to drive revenue and engage consumers, both for UK customers and European Global accounts. A large part of this involves ulitlising relevant consumer insights to build effective marketing programmes. Previous roles at MasterCard include Head of Marketing, Northern Europe, and Head of Brand, Europe. Rita is Irish, a psychology graduate of Trinity College, Dublin. Prior to joining MasterCard in 1995, she worked in the agency world, on a mix of FMCG, business to business and financial services accounts. |
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